Monthly Archives: May 2013

Helvetica, as seen in theaters

As punishment for updating late last week, I’ve assigned myself Helvetica. It’s a typeface you’ve no doubt seen, from greeting cards, to some dumb t-shirts, to toothbrushes, to post-Nazi Germany.  That last part’s not true, actually, and you can google it if you want, but I’ll save you the trouble–Helvetica as-we-know-it wasn’t designed until 1957, […]

Baskerville, oddity, innovator

Three weeks in, and I’m a day late to post by my self-imposed deadline. Oops! Well, now seems as good a time as any to write about my personal favorite: Baskerville.  I feel this typeface has a lot of character. The letters are kind of entertaining to look at, without being absurd or comical.  It’s […]

Garamond, Old and New

This week’s typeface is another known and loved set. Garamond is a favorite of my college professor, Dr Waite, and it’s easy to understand why.  Another classy serif set that has lasted the test of time, having it’s origins in the 1500s, Claude Garamont’s works inspired many designs for centuries after.  I wrote previously of […]

Bodoni, King of Printers

When I decided to write this blog, I took a lot of time to consider which design would christen the process. After all the hemming and hawing, it’s Bodoni.  There’s a lot to love about this typeface: it’s beautiful, dignified, while maintaining simplicity.  This is the spirit and intent of the design of the type […]